Privacy Policy

1. What Information We Collect

License Validation: When you activate your license, we collect information about your installation through Freemius:

• License key
• Website URL (for domain validation)
• GF Utility version
• WordPress version

Support Requests: If you contact support, we collect the information you provide, which may include email address, website details, and description of your issue.

2. How We Use Your Information

• License validation: To verify your license is valid and active
• Updates: To provide automatic plugin updates
• Support: To respond to your support requests
• Security: To prevent license fraud and abuse
• Improvements: Anonymous usage data (if enabled) to improve the plugin

3. Data Processing by GF Utility

GF Utility processes form data within your WordPress installation:

• Redact Utility: Processes form entries to remove sensitive data - all processing occurs locally on your server
• Form Utilities: Modifies form behavior and display - no external data transmission

Important: GF Utility does not transmit form data or personal information to our servers or any third parties.

4. Third-Party Services

We use the following third-party services to operate and sell GF Utility:

• Freemius: Our primary e‑commerce and license management platform. When you purchase GF Utility, Freemius processes your:
  • Personal details (name, email address, company name)
  • Billing information and payment details (handled securely by payment processors)
  • License keys and activation status
  • Plugin updates and download links
  • Support ticket history (if you contact support through Freemius)

  Freemius acts as a Data Processor under GDPR. Their privacy policy and data processing terms are available at freemius.com/privacy.

• Email Service Providers: For transactional emails (license keys, support responses, renewal notices)
• Analytics: Anonymous usage statistics through Matomo

All third-party services are GDPR-compliant and maintain their own privacy policies. We only share data necessary for the service to function.

5. Data Retention

• License data: Retained as long as your license is active, plus 1 year for renewal reminders
• Support requests: Retained for 3 years to provide continuity in support
• Website data: We do not retain data from your WordPress installation
• Backups: Regular database backups are kept for 30 days

6. Your Rights (GDPR/CCPA)

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (right to be forgotten)
• Object to processing of your data
• Request data portability
• Withdraw consent at any time

To exercise these rights, contact us at privacy@gravityextend.com. For data stored by our service providers (like Freemius), you may also exercise certain rights directly through their platforms. We will assist you in coordinating with third parties where necessary.

7. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the effective date. Significant changes may also be announced via email or within the plugin dashboard.

9. Contact Us

If you have questions about this privacy policy or our data practices, contact us at: